Why I Changed My Business and Blog Name (And How to Name Yours)

I recently changed my business and blog name from Modern Mint Designs to Shanice Cameron Design + Blog.

I didn’t make this decision lightly. I had everything setup under the name Modern Mint Designs. Not to mention, I had put a lot of time and effort into growing my business under its previous name.

I knew that I would be starting over in some aspects if I decided to change my business name. But I decided to change it anyway.

Why I Changed My Business and Blog Name

In a word, it wasn’t me.

Modern Mint Designs didn’t fit me or my brand vision. I chose it because I thought a business name, A) was more professional than using myname.com and B) would be better if I decided to sell my business later on down the road.

While contemplating the name change, I had to force myself to get clear on my own business and blogging goals. After some nail biting, I decided that myname.com was the best fit for my business and blog because:

1. I want my business to have a personal element.

I always want to create a personal experience for my clients and readers rather than just an exchange of emails and information. Having my name (and ultimately myself) at the forefront of my marketing and web presence just felt more authentic.

Using my name allows me to connect one-one-one with people without the barrier of “Modern Mint Designs”.

How to Name Your Business or Blog

2. I don’t ever see myself wanting to run a huge design agency or sell my business.

My goal isn’t for my business to become a ginormous bustling design agency in the middle of downtown. My goal is to build a successful lifestyle business that allows me to be creative, location independent, and to have freedom.

If my vision was to create a huge design agency that I’d eventually sell, a business name would be the best fit. But a huge design agency just isn’t my goal.

3. I wanted something permanent that I wouldn’t “outgrow” easily.

When I decided to rename my business again, I wanted this to be my final business name change.

I expect my business to evolve and grow over time. Considering this, I don’t want to feel the need to change my business name each time I expand my business.

Using my name made the most sense because my name is permanent. Despite any changes in my business and offerings, I’ll always be Shanice.

Tips for Naming Your Business or Blog

Now that you’ve heard about my experience, let’s talk about how you can go about naming your business or blog. These tips will also be helpful if you’re thinking about changing your business or blog name.

When I was thinking about renaming my business and blog, I ran across this wonderful article by Nathalie Lussier. She says that there are three choices for your business or blog name.

You can use my experience and the following tips to help you decide if you should go with a descriptive name, brand name, or yourname.com.

Tip #1: Figure out your goals first.

Take it from me. It’s hard to name your venture if you don’t know exactly where you’re headed. Once I accepted that I didn’t care to run a huge design agency, it made choosing my new business name much easier.

Be honest with yourself. If your goal is to grow your business or blog to be a multimillion dollar enterprise, keep this in mind when you name your venture. A brand name or a descriptive name will be a great fit for this.

On the other hand, there is nothing wrong with staying small. If you want to keep your venture more intimate, yourname.com is a good fit.

Tip #2: Decide If you feel comfortable being at the forefront of your business.

I knew I wanted to be more involved and make my design process and mailing list more personal, so I chose myname.com.

But if you don’t feel comfortable being the (literal) name and face of your business or blog, using your own name is not the best choice. A descriptive name or a brand name will allow you to put more distance between you and your venture.

Tip #3: Get clear on how you want to be seen.

It’s important to be clear on how you want your business or blog to be perceived.

Do you want your business or blog to be seen as primarily professional? Then a descriptive name will work best. Do you want your business or blog to be seen as fun, personable, and more casual? If so, you probably want to stick with a brand name or yourname.com.

Knowing how you want the world to see your venture is an important aspect of choosing a business or blog name.

When choosing your business or blog name, just make sure that you choose a name that fits with your goals and vision. And keep in mind, the perfect name and the perfect logo are important. But, the relationship you build with your audience is most important.


  1. says

    I totally agree with your reasoning behind your decision and they are the exact reasons why I rebranded to my name last year. However I went with mrswisesturt.com as I am on the only Wise-Sturt in the world! I have been running my own business for 6 years and this is my third (and final) name change. Like you I outgrew my other two names when the business kept changing direction but I can be whoever I want to be and do whatever I want to do when it is under my own name as the brand.

    Great post!

    • says

      So nice to know someone can relate! I think almost every entrepreneur goes through this in the beginning because there is so much to learn about yourself and business in the first few years. The goals I have now are completely different than the goals I had when I started my business. And I definitely agree that using your own name gives you freedoms that a brand name can’t. Using your name allows your business to grow with you instead feeling like you’re outgrowing your business name with every new direction and discovery.

      I’ve learned that it’s so important to be honest with yourself about the direction you want to take your business. That’s the only way to make sound decisions and to deal with the uncertainty of being a business owner.

      Thank you so much for sharing your thoughts!

  2. says

    This is a fantastic write-up Shanice and the very reason I decided to rebrand my site as well. Although it’s a small part of my business, I needed something a bit more permanent and something I enjoy. I really adore the new site and business and I’m excited to see where these changes lead you.

    • says

      Thanks, Angel. I wanted to make sure that my business name was permanent too. It can be tricky naming your business especially since us entrepreneurs always have so many ideas for our brands.

  3. says

    Great post Shanice. My blog already uses my first and last name (geoffreykoester.com), but I’ve been struggling with the idea of switching to a more traditional approach and using my other personal domain (geojournalist.net). Either one works, but I’ve just about settled on keeping it with my name. The biggest reason is as you said because of my goals. I want to be a journalist, work for a news corporation, and branding my blog with my name starts the process of creating connections that can help me down the road. It’s a resume builder, and I feel geoffreykoester.com looks better on a resume than geojournalist does. Not to mention it’s easier to refer someone to my blog in an interview or in casual conversation when all I have to say is it’s my name… .com!

  4. says

    Hey Shanice,

    This is my first time here!

    I enjoy reading this because I get “naming fever” from time to time so I completely know where you’re coming from.

    Not only is naming my least favorite part of working on a project, I’ve also learned that it’s one of the least important too.

    As long as you make something that’s outstanding, people aren’t going to stress what you call it.

    Thanks for sharing your experiences in an authentic way :-)

    • says

      Hey Dewane! I agree. Naming is often pretty agonizing for me too. I change my mind so much! But like you said, it really isn’t all that important in the grand scheme of things. Thanks for your comment. :)

  5. says

    Hi Shanice, I just find this post in a very important moment for me and my brand. It’s a long time I’m thinking to change the brand name I chose 2 years ago to my real name. I noticed that this brand name doesn’t represent me anymore and the worst thing is that I feel it as a limit for me to talk about everything I love that is not only “macrame”. Your experience make me feel that it can be possible, and I’m seriously thinking to work on it very soon!
    Thank you!

    • says

      Understandable! Using your first and last name can feel a lot less limiting than the other choices. I think it’s important for multi-passionate bloggers and creatives to feel free to grow and evolve without feeling boxed in by a business or blog name. The other options work well for some people, but yourname.com is a much better choice for others.

      Thanks for sharing your thoughts, Valentina!
      Shanice recently posted…5 Tips to Break Out of a Blogging RutMy Profile

  6. says

    Very well thought-out, Shanice, and very interesting to read. I completely agree with what you wrote about having a more personal-feeling business, and also am always happy to read about others who aren’t necessarily aiming for world domination in the business world (or an IPO or whatever else).

    Have you read a book called “The Big Enough Business”? It’s about that concept of finding the right business model based on your goals. I have to admit, I haven’t gotten very far in it yet but I find the premise really reaffirming.

  7. says

    Very interesting, I’ve been thinking about this a lot recently. I feel like I’ve created a little bit of a disjointed brand for myself, but I’m not really sure how I want to remedy it (or if I really do at all). My name is Sarah Stone, which I think is a good solid name. I wouldn’t be afraid to have my name represent my business, but that name comes with some baggage. I could buy sarahstone.com (for $300, not sure if it’s worth it), but if someone accidentally misses the H in sara, they will find themselves at a pretty raunchy porn site. Also, sarah stone designs is a pretty meh stationary company. I don’t think I want my work associated with either of those two.
    My design studio is at cleanlinestudio.com, my blog is afinelineblog.com. I still like cleanline studio, and I can imagine myself eventually, down the road having an employee or intern. Not a multi million dollar ad agency, but potentially becoming a more than one woman show. But then theres afl, the blog. All of my social media accounts (twitter, fb, pinterest, instagram) are associated with the blog and not the design studio, which now feels foolish. I of course want to promote my blog, but it seems silly to leave my design studio, the thing that actually makes me my money, out of the equation. I’m planning on completely rebranding both sites, and aesthetically tying them more together. They’ll share the same menu, so one about page, one contact page, etc. And the blog will get some line added to the logo like “the official blog of cleanline studio,” but I don’t know. Is that enough of a tie in to give my brand clarity? Thanks again for this thorough and thoughtful article! Any and all thoughts on this topic are greatly appreciated!

    • says

      That’s a tough decision! I personally don’t think yourname.com could ever be a bad investment, because you can always use it for something, and it’s good to have. But I get your hesitation. I think the porn site being one letter away would concern anyone. LOL

      I think you have a good idea. Tying your design studio and blog together with related branding can work since the names are similar. I’ve seen other designers do this, and I think it works pretty well and it isn’t too confusing.

      Whichever route you take, I think it’s important to have one “hub” site that ties everything together. People usually make myname.com their main hub site, but if your blog is your main site and the name aligns with your goals, I think that’s completely fine too. Here’s a good article on this.

      I hope this helps, and thank you for joining the discussion!

  8. says

    I really enjoyed your post. I named my blog/business about a year ago and now am having serious second thoughts. I have struggled in considering a name – nothing seems to fit. But it is my business and I want to have my stamp on it…it makes sense to use my name. I wonder if I can figure out a nice “logo” with it? Found your post really helpful.

  9. says

    Great post Shanice! Really interesting to read and some great tips, I think your blog/brand name is such a hard one because it can become so easy to outgrow! I am a big fan of using your name as your brand though, you can’t outgrow that :)

  10. says

    Hi Shanice,
    Great post! Thanks for sharing these tips for naming a business. I liked the advice you have given here. Very descriptive and nicely explained. This is now so much important to have a unique yet simple name for users to remember. It’s really very important to choose a beautiful business names before starting. Because a unique business name can reflect the business.

  11. says

    I am out growing my blog right now, as I realize that 10 or more years from now my goals will change. I love the idea of having a myname.com site. My problem is Cody Doll is really short and might be to sort for some media’s or websites. This is my pen name but my real last name is 10 letters, WAY to long. So I guess I need to think some more.
    Cody recently posted…Take Me Deeper Study // Week TwoMy Profile

  12. Raquel says

    Hi Shanice, Great Post! I am really glad to have come across your blog. I have been back and forth with the name ideas of my business. I am just getting started doing designs with a web innovation company (designing logos, flyers, business cards, etc.), but I also enjoy designing invitations too! I was wanting a creative, catchy name for my page but can’t think of anything besides Designs by Raquel, which I feel is too typical and not catchy. If you or anyone else have any suggestions that’d be great! I’m kind of at a stand still but need to get this name and page up and going to help out myself and the web innovation company. Any suggestions would help! Thank you in advance!
    Much Love,

  13. says

    Shanice, I’ve been going back and forth between rebranding or keeping my own name for my brand. What you said about wanting to keep it personal & stay a lifestyle, location-independent business resonated with me. I’ll be keeping my name for my biz- thanks for helping me make the decision!

  14. Amy says

    Thank you for this blog. I am searching a name for my business and I have no idea how to start. Your blog have shown me a path to think, thanks for that. I am starting a non profit incorporation in Ontario, the registration process for which have already started. Your decision to change a popular domain name is a very bold decision, I really applaud that.

  15. says

    I’ve started elite blogging academy, and my blog name is really starting to grate on me! I really want to change it, and I think your argument for changing it to your own name means that if I do change direction or outgrow it, at least I won’t outgrow my own name!
    Humaira recently posted…On Being Married To a BloggerMy Profile


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