I recently changed my business and blog name from Modern Mint Designs to Shanice Cameron Design + Blog.
I didn’t make this decision lightly. I had everything setup under the name Modern Mint Designs. Not to mention, I had put a lot of time and effort into growing my business under its previous name.
I knew that I would be starting over in some aspects if I decided to change my business name. But I decided to change it anyway.
Why I Changed My Business and Blog Name
In a word, it wasn’t me.
Modern Mint Designs didn’t fit me or my brand vision. I chose it because I thought a business name, A) was more professional than using myname.com and B) would be better if I decided to sell my business later on down the road.
While contemplating the name change, I had to force myself to get clear on my own business and blogging goals. After some nail biting, I decided that myname.com was the best fit for my business and blog because:
1. I want my business to have a personal element.
I always want to create a personal experience for my clients and readers rather than just an exchange of emails and information. Having my name (and ultimately myself) at the forefront of my marketing and web presence just felt more authentic.
Using my name allows me to connect one-one-one with people without the barrier of “Modern Mint Designs”.
2. I don’t ever see myself wanting to run a huge design agency or sell my business.
My goal isn’t for my business to become a ginormous bustling design agency in the middle of downtown. My goal is to build a successful lifestyle business that allows me to be creative, location independent, and to have freedom.
If my vision was to create a huge design agency that I’d eventually sell, a business name would be the best fit. But a huge design agency just isn’t my goal.
3. I wanted something permanent that I wouldn’t “outgrow” easily.
When I decided to rename my business again, I wanted this to be my final business name change.
I expect my business to evolve and grow over time. Considering this, I don’t want to feel the need to change my business name each time I expand my business.
Using my name made the most sense because my name is permanent. Despite any changes in my business and offerings, I’ll always be Shanice.
Tips for Naming Your Business or Blog
Now that you’ve heard about my experience, let’s talk about how you can go about naming your business or blog. These tips will also be helpful if you’re thinking about changing your business or blog name.
When I was thinking about renaming my business and blog, I ran across this wonderful article by Nathalie Lussier. She says that there are three choices for your business or blog name.
- YourName.com (e.g. Chrisguillebeau.com, DanielleLaPorte.com)
- Descriptive Name (e.g. Makeup and Beauty Blog, Tech Crunch)
- Brand Name (e.g. Mashable, Cupcakes and Cashmere)
You can use my experience and the following tips to help you decide if you should go with a descriptive name, brand name, or yourname.com.
Tip #1: Figure out your goals first.
Take it from me. It’s hard to name your venture if you don’t know exactly where you’re headed. Once I accepted that I didn’t care to run a huge design agency, it made choosing my new business name much easier.
Be honest with yourself. If your goal is to grow your business or blog to be a multimillion dollar enterprise, keep this in mind when you name your venture. A brand name or a descriptive name will be a great fit for this.
On the other hand, there is nothing wrong with staying small. If you want to keep your venture more intimate, yourname.com is a good fit.
Tip #2: Decide If you feel comfortable being at the forefront of your business.
I knew I wanted to be more involved and make my design process and mailing list more personal, so I chose myname.com.
But if you don’t feel comfortable being the (literal) name and face of your business or blog, using your own name is not the best choice. A descriptive name or a brand name will allow you to put more distance between you and your venture.
Tip #3: Get clear on how you want to be seen.
It’s important to be clear on how you want your business or blog to be perceived.
Do you want your business or blog to be seen as primarily professional? Then a descriptive name will work best. Do you want your business or blog to be seen as fun, personable, and more casual? If so, you probably want to stick with a brand name or yourname.com.
Knowing how you want the world to see your venture is an important aspect of choosing a business or blog name.
When choosing your business or blog name, just make sure that you choose a name that fits with your goals and vision. And keep in mind, the perfect name and the perfect logo are important. But, the relationship you build with your audience is most important.